Most world-editable wikis are doomed

February 24, 2007

The Linux iSCSI project keeps its documentation in a world-editable wiki. I should really say kept, because it's hard to find much usable documentation in the wiki at the moment; most of the pages are overgrown with wiki spam. Some pages have had a thousand edits in two days, all of them spam. All of this makes the project's wiki an unfortunately excellent illustration of why most open wikis are doomed.

The problem is that there are just more spammers out there automating their attacks than most wikis have people to fix the damage. Wikipedia survives because it has a critical mass of people who look after it, but it's an exception; very few wikis attract that many people. With a critical mass, you can block spammers and fix spam damage fast enough to discourage spammers and keep your wiki attractive; without it, you drown under a slowly rising tide of spam (and there is some evidence that existing spam attracts more spammers).

(It's not enough to have some dedicated people; you need to have enough that none of them have to spend too much time tending the wiki. Cleaning out spammers is drudge-work, and too much drudge-work burns people out.)

It's possible that the iSCSI wiki was so significantly hit because it doesn't use rel="nofollow" on external links. On the other hand, there's a fair amount of evidence that spammers just don't care about that and will hit anything within reach. And open-edit wiki pages are eminently within reach.

I don't have any answers for how a new wiki is supposed to survive long enough to (potentially) get a critical mass of users, although I wish I did. I just know that I can't imagine running an open-edit wiki myself if I had any choice in the matter, and I continue to be glad I didn't try to build one.


Comments on this page:

From 88.108.186.183 at 2007-02-27 00:39:24:

Open wikis are not doomed. People just need to understand how to look after a wiki before they launch one. There is no reason for a wiki to end up full of spam, but the anti-spam tools that any good wiki software has do need to be installed and used. One thing that my company Wikia provides is community support to help with fighting the spam, vandalism, and other problems, until a community is large enough to look after itself.

I'd be very happy to host the iSCSI wiki and keep it spam-free if you want to put me in touch with the right person.

--Angela

By cks at 2007-02-27 11:39:06:

Open wikis are not doomed. People just need to understand how to look after a wiki before they launch one.

I don't see how understanding (or tools) can help. I don't think that people are lacking knowledge; I think that they are lacking time.

I don't believe that automation can defeat wiki spammers without making it significantly harder for new users to contribute content. Given this, I believe that automated wiki spam is going to require more time to clean up than most (small) wiki communities can sustain. Perhaps I am being pessimistic about anti-wiki-spam tools, but I note that automation has yet to defeat any other sort of spam over the long run.

(I think that most wikis are going to be small, because there are relatively few large communities in general and a wiki's community is a subset of the subject's general community. Again, the Linux iSCSI wiki makes a great example of this.)

The Wikia approach to this problem is an interesting one that I hadn't thought of before. (It has the downside that it requires concentrating a lot of wiki activity in one spot in order to get a big enough aggregate community.)

Written on 24 February 2007.
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Last modified: Sat Feb 24 18:43:32 2007
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